Funnel is designed to help marketers get more out of their marketing data. It acts as a data hub, centralizing marketing data from various sources. The Data Hub automatically manages connections to thousands of sources, ensuring data accuracy and eliminating silos. Funnel offers reporting tools, including dashboards, to visualize data and uncover correlations. Furthermore, it provides advanced measurement capabilities, integrating marketing mix modeling, digital attribution, and incrementality testing to identify the most effective marketing channels and campaigns. Data integration allows users to export combined marketing data to various destinations, such as spreadsheets and BI platforms. The platform aims to provide a solid data foundation for data-driven marketing decisions.

Features

• **Data Hub: **Automatically manages connections to thousands of sources.
• **Reporting: **Dashboards that take center stage.
• **Measurement: **AI-powered model that integrates marketing mix modeling, digital attribution, and incrementality testing.
• **Data Integration: **Export your combined marketing data into your spreadsheets, BI platform, data warehouse, file storage, or marketing apps.