Marketing Effectiveness & Planning Solution

Apply industry insights towards impactful decisions

Develop insights into changes in market size, market share and demand drivers, powered by an integrated insightful real time market intelligence.

Collect and connect data from external and enterprise data sources. Create insightful category, customer, competitor and channel intelligence. Support revenue management and demand planning processes.

Top reasons organizations are upgrading their revenue planning capabilities

Derive insights, beyond collecting Data

Create a 360 view of marketing opportunities and risks.

Map market data to Enterprise knowledge

Incorporate external data with ease into existing planning processes.

Use external data to develop predictions

Apply external data to start looking forwards instead of backwards.

Use cases favored by our clients

• Automated Data Collection
• Rich & Extensible Market Knowledge Model
• Market Size and Share Data from multiple sources
• Size Drivers using consumer and enterprise demographics and econometric data
• Share Drivers – Competitor intelligence around Product, Pricing, - Promotions, Distribution, etc.
• Conversion to Planning Data Structures
• Automated feeds to Demand Planning/IBP solutions