Overview

Marketing Creatio is an AI-native omnichannel marketing platform designed to accelerate lead-to-revenue. It empowers businesses to gain a holistic customer view, run omnichannel marketing campaigns, orchestrate customer journeys, streamline digital campaigns, email and event marketing, and orchestrate team collaboration. Marketing Creatio provides a comprehensive suite of tools to manage the entire marketing lifecycle, from initial lead generation to revenue conversion. It enables marketers to create personalized experiences across all channels, optimize campaigns for maximum impact, and drive revenue growth. The platform is built on a composable architecture, allowing businesses to easily add new capabilities and customize the platform to meet their specific needs.

Features

• Customer 360: Provides a complete 360-degree view of contact and account data with a comprehensive omnichannel engagement history across the entire customer journey.
• Lead Management: Offers robust AI-powered tools to manage the entire lead lifecycle, including capturing, qualification, distribution, engagement, conversion, and recycling.
• Campaign Management: Enables omnichannel marketing campaign planning, execution, and analysis with advanced capabilities to budget, execute, and track marketing campaigns and projects of any complexity, featuring a rich visual campaign designer and intuitive analytics.
• Email Marketing: Facilitates full-cycle automation of email marketing campaigns of any complexity and scale, offering rich email templates with a visual content designer, A/B test optimization, and email performance management.
• Digital Ads: Manages the complete digital ads lifecycle, including campaign planning, integration, tracking, and performance analytics with extended dashboards and native integration with popular ads analytics tools.
• Event Management: Consolidates planning and execution of all stages of offline and online marketing events, automating audience segmentation, budgeting, customizable team and task management workflows, audience tracking, and in-depth performance analytics.
• AI Skills for Marketing: AI-driven support for designing, executing, and optimizing processes throughout the marketing lifecycle – from audience segmentation and campaign design to content generation, email creation, lead scoring, and funnel management – enhancing efficiency and enabling data-driven marketing strategies.
• Predictive AI/ML Tools: Enhance marketing strategies with intelligent predictions and insights.
• Segmentation: Define and target specific customer segments for personalized campaigns.
• Website behavior tracking: Track and analyze website interactions to understand customer behavior.
• AI-Native Workflow management: Streamline marketing processes with intelligent automation.
• Marketing materials management: Organize and manage marketing assets efficiently.
• Project management: Manage marketing projects effectively with built-in project management tools.
• Performance management: Monitor and analyze marketing performance with comprehensive dashboards.
• Omnichannel communications: Engage with customers across all channels for a consistent experience.
• Productivity: Enhance team productivity with collaborative tools and features.

Benefits

• Accelerate lead conversion rates
• Enhance and refine marketing workflows with cutting-edge AI tools
• Gain a holistic customer view
• Create personalized experiences across all channels
• Optimize campaigns for maximum impact
• Drive revenue growth
• Automate marketing processes
• Improve team collaboration
• Make data-driven decisions