Overview

iBirds delivers Salesforce Marketing Cloud implementation, consulting and managed services that enable organizations to design personalized customer journeys, automate cross-channel campaigns (email, mobile, social, web), integrate customer data sources, and use analytics and AI to optimize campaign performance and ROI. Their offering covers discovery, strategy, implementation, integrations, campaign setup, ongoing support and optimization to help marketing teams scale and improve effectiveness.

Features and Capabilities

• Strategy & Planning: iBirds performs discovery workshops, maps business objectives to marketing strategy and defines KPIs to guide Marketing Cloud adoption and roadmaps.
• Implementation & Integration: End-to-end implementation of Marketing Cloud modules and integration with CRM, data warehouses and third-party systems to create unified customer profiles.
• Journey Building & Personalization: Design and deploy Journey Builder flows with data-driven personalization, dynamic content and AMPscript/SSJS for tailored customer experiences.
• Campaign Management: Setup and management of multi-channel campaigns (email, mobile push, SMS, social), template creation, segmentation and scheduling for recurring and one-off campaigns.
• Data & Audience Management: Data model design, audience segmentation, data extensions and synchronization strategies to ensure accurate targeting and GDPR/consent considerations.
• Automation & Orchestration: Automate recurring processes (email sends, imports, audience refreshes) using Automation Studio and orchestrate cross-channel sequences.
• Analytics & Reporting: Configure tracking, dashboards and reporting to measure deliverability, engagement, journey performance and campaign ROI; apply insights to optimize campaigns.
• AI & Personalization at Scale: Apply platform AI features and predictive insights to drive individualized messaging and improved customer engagement rates.
• Support, Maintenance & Training: Ongoing post-go-live support, troubleshooting, managed services, and tailored user training to ensure adoption and sustained value.