Overview

42matters empowers app marketing agencies with precise intelligence across 20 million+ iOS, Android, and CTV apps spanning 12 stores and 2.1 million publishers. It delivers daily-updated insights—including publisher behaviors, SDK usage, performance metrics, and compliance data—to efficiently generate publisher leads, streamline onboarding, guide user acquisition campaigns, and optimize revenue growth.

Features and Capabilities

• Analyze 20M+ apps and 2.1M+ publishers across 12 platforms (iOS, Android, CTV)
• Generate and export segmented publisher-lead lists (filtered by country, SDKs, release dates, etc.)
• Monitor historical and geographical app trends (downloads, MAUs, ratings, rankings)
• Audit competitor apps—metadata, creatives, performance—to inform positioning
• Review app store listings: icons, screenshots, localization, metadata
• Assess monetization strategies: paid apps, ads, IAP usage
• Conduct SDK analysis: identify tech stack, attribution, monetization libraries
• Evaluate compliance with GDPR, CCPA, COPPA, UK Children’s Code
• Access via three flexible interfaces: Explorer UI, REST APIs, and File Dumps
• Set alerts for SDK or app behavior changes or compliance issues
• Easily integrate insights into existing CRM and marketing workflows via CSV or API feeds