GWI Market Segmentation is a service designed to provide detailed insights into distinct consumer groups. It uses advanced data analysis to help businesses understand their target audiences and tailor their strategies accordingly.

Key Features

Segment Creation Creates unique, intuitive segments using advanced analytics.

• Uses correlation, factor, and cluster analysis
• Provides clear insights into each segment's interests and values

Integration Merges new or existing segmentation into GWI Core data set.

• Recontact study for precise data integration
• Assigns consumers to relevant segments

Extrapolation Expands segments to any of GWI Core’s 50+ markets.

• Clusters countries based on similar attitudes and behaviors
• Integrates results into Core data

Benefits

Enhanced Decision-Making Improves business decisions with accurate consumer data.

• Supports strategic planning
• Enhances marketing strategies

Time Efficiency Speeds up data analysis and insight generation.

• Reduces research time
• Provides instant access to data