Market Monitor is a business intelligence solution designed to provide comprehensive data and analysis of the out-of-home (OOH) advertising market. It offers a large, continuously updated database of over 40,000 OOH locations, allowing businesses to understand market size, track performance, and compare their brand against competitors. The software facilitates data analysis through a user-friendly dashboard, enabling more targeted marketing and sales strategies. Its detailed segmentation capabilities allow for analysis across various segments (e.g., zoos, amusement parks) and geographic regions, providing a granular view of market trends and performance. The monthly updates ensure the data remains current and relevant in a dynamic market, enabling informed decision-making.

Features

Market Size Determination

• The extensive database enables precise calculation of market size for various segments, providing a clear understanding of the overall market and its sub-segments.

Performance Measurement

• Users can track their brand's performance over time, compare it to competitors, and determine their market share within specific segments and regions.

Targeted Marketing

• Monthly updated research results, presented in a convenient dashboard, facilitate data analysis, enabling more targeted marketing and sales strategies.

Trend Analysis

• The software allows for accurate mapping of trends within specific segments and regions, providing valuable insights into market developments.