Maptive is a SaaS platform that enables users to transform location-based data into interactive, customizable maps for analysis and presentation. Built on the Google Maps platform, Maptive offers a suite of tools for data visualization, territory mapping, route optimization, heat mapping, and demographic analysis. Users can import data from spreadsheets, customize map styles, and utilize features such as turn-by-turn navigation, pie chart clusters, and custom markers. The platform supports exporting maps for presentations, poster-size printing, and sharing interactive maps online. Maptive is designed for businesses and organizations seeking to gain insights from geographic data, optimize routes, define sales territories, and communicate findings visually.

Key Features

Interactive Data Visualization Plot and analyze location data on customizable maps.

• Instantly visualize data from spreadsheets or manual input.
• Supports multiple map views and styles.

Heat Mapping Tool Visualize market density and trends with customizable heat maps.

• Adjust opacity, radius, and color gradients for targeted analysis.
• Identify high-density areas and patterns.

Territory & Boundary Mapping Define and analyze sales territories or geographic boundaries.

• Use preset or custom boundaries (city, state, zip code).
• Add demographic or market criteria for deeper insights.

Route Planning & Optimization Plan and optimize routes between multiple locations.

• Drag-and-drop interface for route adjustments.
• Export routes or send directions to mobile devices.

Custom Markers & Images Personalize maps with custom icons, images, and branding.

• Upload logos, photos, or other images for map points.

Collaboration & Sharing Share interactive maps or export for presentations.

• Presentation mode, embeddable maps, and poster-size printing.

Benefits

Enhanced Geographic Insights Turn raw location data into actionable business intelligence.

• Identify trends, opportunities, and gaps using visual analysis.
• Make data-driven decisions for sales, marketing, and logistics.

Improved Communication & Collaboration Easily share findings with stakeholders.

• Export maps for reports or presentations.
• Share interactive maps online or with teams.

Time and Resource Efficiency Automate mapping and analysis tasks.

• Rapidly create and update maps without coding.
• Optimize routes and territories to save time and costs.