Supermetrics Mailchimp Connector is a SaaS tool that enables users to extract, centralize, and analyze Mailchimp marketing data in popular reporting and analytics platforms such as Google Sheets, Microsoft Excel, Looker Studio, Power BI, and various cloud data warehouses. It automates the transfer of campaign, audience, and performance metrics, supporting deep analysis and cross-channel reporting without manual data exports or coding.

Key Features

Multi-destination Integration Connect Mailchimp data to multiple analytics and reporting platforms.

• Supports Google Sheets, Excel, Looker Studio, Power BI, BigQuery, Snowflake, Redshift, and Azure.
• Enables data centralization for organization-wide access.

Comprehensive Metrics and Dimensions Access a wide range of Mailchimp marketing data points.

• Over 80 metrics and 120+ dimensions, including open rate, click rate, delivery rate, revenue, and more.
• Supports campaign, contact, list, and ecommerce data extraction.

Custom Fields and Calculations Create tailored data fields without coding.

• Users can define calculated fields for custom reporting needs.

Automated Data Refresh and Scheduling Keep reports up-to-date with the latest Mailchimp data.

• Set automatic triggers for report refreshes and scheduled data pulls.

Cross-channel Data Blending Combine Mailchimp data with other marketing and sales platforms.

• Supports integration with 100+ other data sources for unified reporting.

No-code Setup and Templates Easy onboarding and reporting for non-technical users.

• Pre-built templates for common Mailchimp reporting scenarios.
• No coding or advanced technical skills required.

Benefits

Streamlined Reporting Automate and simplify Mailchimp data analysis.

• Eliminates manual data exports and repetitive tasks.
• Enables quick, error-free reporting for marketing teams.

Deeper Marketing Insights Unlock actionable insights from campaign and audience data.

• Enables detailed performance comparisons and trend analysis.
• Supports custom metrics for tailored business needs.

Improved Collaboration and Data Access Centralize data for organization-wide visibility.

• Shareable reports and dashboards across teams.
• Secure, role-based access to Mailchimp data.