Magento 2 Facebook Pixel is the extension that allows you to add a Facebook pixel to Magento pages faster, easier and without any technical knowledge. This extension enables you to track customers' actions on your store and use that data to create personalised Facebook Ads. Track customer behaviour on your store, boost your Facebook ad campaigns and attract new prospects with the Magento Facebook Pixel integration.

• Collect 10+ eCommmerce events
• Optimize your Facebook Ads campaigns
• Set up remarketing audiences based on collected data
• Collect unique data per each store view and localize you ads
• Optimize loading of the Facebook pixel script

Create Data-Driven Facebook Campaigns

All successful marketing campaigns have one thing in common — they are based on data. But not just any data. Information about customer behaviour on products, shopping cart, checkout and other pages of your store. To gather all that data you need a tracking device — Facebook Pixel. Let it help you gather all the vital details to target the right people, with the right offer at the right time. Make your Facebook ads more effective by leveraging the right data!

Integrate Facebook Pixel Without Coding

Setting up Facebook Pixel is not that easy, especially if you don’t have any technical background or don’t want to spend too much time on code. But it can be with our Magento 2 Facebook Pixel Extension. Set up Facebook pixel for your store directly from the admin panel. Just tweak a few settings and that’s it. Anyone can do it.

Personalize Your Offers to Boost Conversions

The better you know your customers, the better experience you can create for them. The same goes for visitors that didn’t convert. Track and analyze add-to carts, add-to wishlists, product views, purchases and other events with the Magento Facebook Pixel. Identify patterns and use that data for better retargeting and ads optimization for different customer segments. Improve your conversion funnel and boost conversion rates with every step of the customer's journey.

Improve Measurement Capabilities with API

Since people use different browser technologies to block the tracking, you shouldn’t rely on the website data alone. You simply can’t track all of the actions visitors take this way. But there is a solution — Facebook Conversion API. Connects your marketing channels and Meta technologies through a server. Track higher volumes of more reliable data. The integration? Our Magento 2 Facebook Pixel covers that for you. All you need is a few clicks.

Track How Your Products Perform

Improve your marketing strategy or create a new one based on the product performance data. Track and analyze product page views, add to carts, add to wishlists, and configurable product options select. Let Magento Facebook Pixel gather valuable data on your products and use it to improve sales.

Monitor Customers' Behaviour at Checkout

Do you know how many people successfully go through all the steps on your checkout? Or when exactly do they leave checkout? You can learn that now using the Facebook Pixel. Track checkout page views, add payment information events and checkout success page views to optimize your checkout process. Create campaigns that allow you to drive back the non-buyers and encourage active customers to buy even more!

Track Customers' Interaction with Your Store

Customer interaction with your store doesn’t end on products and categories. Information about their behaviour on other pages is valuable too. Use the Magento Facebook Pixel tracking to learn how many people use search, visit the contacts page or create an account on your website. Open new opportunities for better Facebook campaigns and retargeting.

Localize Your Ads Based on Collected Data

Microsegmentation helps you to get insights into customers’ behaviour on each of your store views. Magento 2 Facebook Pixel Extension allows you to add more than one Facebook Pixel ID within your website. Distinguish between audiences in different store views and track the events on each more accurately. Create even more personalised Facebook campaigns and target people with unique offers.

Optimize Your Website Speed

Tracking customer’s behaviour with the Facebook Pixel shouldn’t influence their experience. As with any JS code, the Facebook Pixel tracking code takes some time to load. But not with our Facebook Pixel for Magento. It optimizes the JS script loading and loads it only after the first click, and scroll of the mouse touch. Better data tracking with no interruptions to the customer experience. It is possible now.