Overview

The Magazine Manager is a web-based, publisher-focused CRM and publishing platform that centralizes ad sales, production workflows, billing and accounting, and audience development into a single system. It is designed to help magazine and media publishers manage ad orders and rate cards, track production jobs and deadlines, run digital pagination and editions, automate billing and invoicing, and grow audiences with integrated marketing tools. The platform emphasizes publisher-specific CRM features, workflow automation, detailed reporting, and integrations with Mirabel’s marketing and subscription solutions.

Features and Capabilities

• Publishing CRM & Contacts: Designed for publishers to manage contacts, call and meeting callbacks, and account relationships within a publishing context. Proposal-to-contract workflows streamline the sales process.
• Ad Sales Management: Centralized ad order entry, customizable proposals, rate card selection, insertion orders, and support for complex media buys across print and digital channels.
• Production Management: Includes tools like Job Jacket, project timelines, Gantt, Calendar, and Kanban views, as well as proof review and real-time feedback to keep materials and deadlines organized.
• Digital Pagination & Editions: Enables publishers to view and manage magazine layouts, streamline production, and create digital or mobile editions alongside print workflows.
• Billing & Accounting: Converts proposals into invoices, supports multi-gateway and multi-currency payments, offers a customer portal, and provides commission reporting for sales teams.
• Audience Development & Marketing Integration: Integrates with Mirabel’s marketing tools for email automation, website visitor identification, landing page management, and AI-powered assistance for prospecting and content creation.
• Reporting & Analytics: Provides dashboards and customizable reports to track bookings, revenue, unpaid invoices, and key editorial or production performance indicators.
• Workflow Automation & Notifications: Offers automated reminders, task triggers, production alerts, and email notifications tailored to publishing workflows.
• Integrations & Ecosystem: Connects seamlessly with Mirabel’s other solutions, such as Marketing Manager, ChargeBrite, and Magazine Central, as well as third-party tools for bookkeeping and email management.