
Maestro is a comprehensive suite of broadcast graphics tools designed by Avid for creating, controlling, and presenting high-resolution graphics that engage and inform audiences. It offers a range of solutions for various broadcasting needs, from news tickers and data-driven visuals to interactive and augmented reality content
Vendor
Avid Technology
Company Website


Maestro is a comprehensive suite of broadcast graphics tools designed by Avid for creating, controlling, and presenting high-resolution graphics that engage and inform audiences. It offers a range of solutions for various broadcasting needs, from news tickers and data-driven visuals to interactive and augmented reality content
Key Features
End-to-End Graphics Production Maestro provides a complete workflow for 2D, 3D, animated, data-driven, and virtual graphics production.
- Design tools for news, sports, election coverage, branding, and special events
- Rendering, control, distribution, delivery, and playout capabilities
Seamless Integration Maestro integrates tightly with Avid production environments and third-party systems.
- Direct access to MediaCentral assets and rundowns
- Integration with Media Composer sequences
- Compatibility with third-party NRCS, video editing, and automation systems
Flexible Deployment Options Users can choose between software-only subscriptions or hardware solutions.
- Use with certified off-the-shelf hardware or Maestro | Engine
- Transition from CapEx to OpEx model
- Easy migration to cloud-based workflows
Scalability Maestro offers various packages and options to grow with your needs.
- Start with basic solutions and add options as needed
- Support for HD, 3G-SDI, UHD, HDR, and 12G workflows
- Upcoming support for HD/UHD over 25G IP
Benefits
Streamlined Workflow Maestro simplifies the graphics production process from design to delivery.
- Shortened time from production to playout
- Automated delivery and playout for faster air time
- Integrated tools for accelerated workflow
Cost-Effective Solution The new software subscription model offers financial advantages.
- Lower cost of entry
- More predictable OpEx model
- Seamless transition from existing Maestro designs and templates
Future-Proof Investment Maestro provides options to secure and future-proof productions.
- Scalable solutions to meet evolving needs
- Support for current and upcoming broadcast technologies
- Easy transition to cloud-based workflows