Madison Logic is a leading Account-Based Marketing (ABM) platform that helps B2B marketers identify, prioritize, and engage their highest-value accounts. With over 20 years of data and insights, Madison Logic combines AI-powered targeting, personalized advertising, and cross-channel analytics to unify the buying journey and drive measurable growth. Trusted by over 500 brands, the platform supports engagement across 129 industries and reaches more than 415 million decision-makers worldwide.

Features

• AI-Powered Account Targeting
• Leverages intent data and AI to identify and prioritize in-market accounts.
• Omni-Channel ABM Activation
• Orchestrates campaigns across display, connected TV, audio, social (LinkedIn), and content syndication.
• Personalized Messaging
• Delivers tailored ads to entire buying committees at every stage of the funnel.
• Real-Time Analytics & Optimization
• Tracks engagement, pipeline impact, and ROI across channels to refine strategies.
• ML Insights & Measurement
• Provides deep account intelligence and performance metrics to guide decision-making.
• Industry-Specific Solutions
• Supports verticals including telecommunications, healthcare, financial services, manufacturing, retail, HR tech, and energy.
• Enterprise-Grade Integrations
• Seamlessly integrates with marketing and CRM platforms for unified data flow.

Benefits

• Accelerated Pipeline Velocity
• Drives 28% faster pipeline movement through targeted engagement.
• Improved ROI
• Delivers measurable results, including up to 116% ROI in customer case studies.
• Enhanced Engagement
• Achieves up to 32% lift in engagement with precision targeting.
• Cross-Funnel Impact
• Supports awareness, consideration, and conversion stages with consistent messaging.
• Strategic Partnership
• Offers best-in-class client support and strategic guidance for ABM success.
• Scalable Across Industries
• Trusted by global enterprises to execute ABM strategies across 129 industries.