Madhive

Madhive is a full-stack programmatic advertising platform purpose-built for modern TV and streaming environments. It empowers media sellers, broadcasters, and advertisers to plan, activate, and measure omnichannel campaigns with precision and scale. With a focus on local media, Madhive combines advanced targeting, automation, and AI-driven optimization to deliver measurable outcomes across connected TV (CTV) and digital channels. Its unified operating system simplifies campaign execution from pitch to payment, making it a trusted partner for thousands of advertisers and media companies.

Features

• Full-stack CTV operating system with customizable UI
• Hyperlocal targeting down to zip code, district, or custom map
• Integrated tools for planning, activation, and measurement
• Maverick AI for intelligent campaign optimization and automation
• Real-time analytics and full-funnel attribution
• Self-serve platform for agencies and brands
• Premium publisher access with fraud-free guarantees
• Modular integration with external data sources and order systems

Capabilities

• Execute 12,000+ daily CTV campaigns across 250+ metro areas
• Reach 100M+ US households with precision targeting
• Process 200TB of data daily for audience insights and optimization
• Support 20K simultaneous campaigns with scalable infrastructure
• Enable AI-curated audience segments and predictive performance modeling
• Deliver contextual ads based on ACR viewership data
• Provide branded media plans and SmartProposal generation via Maverick AI

Benefits

• 36% increase in conversion rates for local campaigns
• 9.3x return on ad spend (ROAS) for targeted media buys
• 90% reduction in cost-per-acquisition
• Accelerated sales cycles and improved campaign outcomes
• Simplified media operations with intuitive tools and automation
• Enhanced transparency and trust through fraud-free guarantees
• Scalable solutions for both local businesses and national brands