Overview

LTN Cue is a fully managed, in‑network metadata service designed for live linear TV channels. It inserts SCTE‑35 markers directly into video streams as they travel across the highly reliable LTN Network, enabling precise ad break signaling, content replacement, regional blackouts, and personalized versioning. The service removes the need for additional on-premise hardware and integrates seamlessly with existing broadcast infrastructures. Leveraging LTN’s global infrastructure and 24/7 operations center, Cue optimizes linear channel delivery, simplifies workflow management, and maximizes monetization opportunities for broadcasters, digital-first networks, and MVPDs. Its scalable design supports networks of all sizes, from local channels to large multi-site operations.

Features & Capabilities

• Network-based SCTE‑35 insertion: Inserts SCTE‑35 markers during stream transit through the LTN Network, reducing on-premise complexity and ensuring accurate, real-time signaling.
• Minimal on-site impact: Typically requires only a small LTN Appliance, minimizing footprint on firewalls, existing IT infrastructure, and operational overhead.
• Redundant, reliable transport: Provides fully redundant video transport with industry-leading network reliability, ensuring continuous, high-quality stream delivery.
• Video metadata analysis: Equipped with a Video Metadata Analyzer (VMA) to extract, log, and analyze metadata in real time for monitoring and reporting purposes.
• Flexible SCTE profiles: Supports multiple SCTE‑35 profiles required by distributors, enabling complex and advanced advertising workflows.
• Advanced advertising workflows: Enables live-to-VOD transitions, content replacement, regional blackouts, targeted ad insertion, and other dynamic monetization strategies.
• Cost efficiency: Eliminates multiple cloud playout egress fees through the “playout-once, transport-everywhere” model, reducing operational costs for broadcasters.
• Global scale: Leverages LTN’s extensive footprint of thousands of connected media sites worldwide, supporting multi-region distribution and channel replication.
• High interoperability: Compatible with SCTE 104 and SCTE 130 workflows; supports industry standards such as SMPTE ST 2022, ST 2110, and ST 2038.
• 24/7 Technical Operations Center support: Backed by a dedicated, always-on operations center, providing continuous monitoring, troubleshooting, and service assurance.
• Low-latency transport: Ensures video delivery with latency under approximately 200 milliseconds, maintaining synchronization and viewer experience across regions.