An end-to-end business intelligence platform that provides a full market understanding of in-depth price positioning analysis of your competitors and monitoring through dashboards and automated reports.
Vendor
Lizeo
Company Website
Data-driven management of your price competitiveness
Understand how pricing works in your market
Faced with increased consumer price sensitivity, data quality is critical but data visualization tools are essential to dig into your data and extract strategic information. To monitor your market pricing dynamics, you need to build meaningful KPIs and alerting systems to react dynamically to market price changes.
Your Challenges
The process of competition price analysis through data visualization tools can be complex. Dealing with the integration of multiple sources of data (internal, external, private, etc.) and building relevant indicators and KPIs for your business can be extremely challenging:
- Have the technical capability to bring a unified vision of the data
- Compare private data to competitive data to match with your business rules
- Build meaningful and manageable indicators and dashboards
Lizeo®.price intelligence
Lizeo®.price intelligence is a SaaS designed, data visualization tool for comprehensive analysis and comparison of online pricing. This tool allows users to identify key performance indicators within a unified dashboard. Users can contrast their performance with competitors, examine monthly trends, and pinpoint growth opportunities. Track your progress over time with both simplified and detailed perspectives. Access data trends through an intuitive dashboard and combine data sources for thorough analysis.
Indicators
Pricing Trends
Track and compare price evolutions for a dedicated time period of time with your competition for a product or group of products… Identify your competition's price strategy over time
Price Ranking
Rank your competition for a specific group of products at a website or country level Have a clear vision of your competition’s price strategy
Repricing Analysis
Track distributors’ repricing strategies and dynamics: frequency of repricing, share and volume of repriced products… Anticipate your competitors by understanding their repricing strategies
Price Index
Compare your prices to your competition on a 100 basis set for a reference brand or website. Easy comparison with reference competitor and quick readability
Price Corridor
Visualize your price positioning compared to your competitors with a price dispersion (median/quartile prices) dashboard and set a price corridor (min/max) that will narrow your view of your competition's pricing strategy compared to your reference (100 base). Quickly identify your competition for a simulated pricing strategy
Price Alerting
Receive daily or weekly email alerts with market highlights (massive discounts, new competitor products, margin opportunity…) and instant alerts for inconsistent prices. Avoid offering an incorrect price or miss a pricing opportunity
Reporting & Insights
- **Reports: **Identify pricing behaviors and long term pricing strategies through a yearly overview of your market’s price evolutions in a given time period and historical evolution.
- **Insights: **Lizeo provides you with insights and recommendations to implement a competitive pricing strategy based on in-depth data analysis and market knowledge. This consulting service is the first step towards the implementation of pricing rules and highlights the opportunities to maximize your profits and manage your margins and price competitiveness.
The Benefits
- Identify the emergence of competitors in your market
- Understand the pricing strategies of your competitors
- Monitor the impact of your price changes
- Manage your margins and price competitiveness easily