The LiveRamp Data Collaboration Platform is a comprehensive SaaS solution that enables businesses to manage, analyze, and leverage their data across various use cases. It offers advanced identity resolution, data marketplace access, and privacy-centric connectivity

Key Features

Live/Identity Enterprise identity infrastructure with privacy protection

• Advanced identity resolution
• Robust, continuously learning knowledge base

Live/Access Data marketplace and audience expansion

• Custom segments and lookalike modeling
• Third-party data buying and selling
• Second-party data collaborations

Live/Connectivity Cross-device audience reach and personalization

• RampID for durable, privacy-centric identification
• Addressability across browsers, mobile devices, and CTV

Live/Insights Analytics and measurement capabilities

• Clean room functionality
• Advanced permissions
• Privacy-enhancing technologies

Benefits

Scalable Solution Robust identity resolution and extensive partnerships

• One of the most comprehensive identity solutions in the market
• Hundreds of relationships with data providers

Privacy-Centric Approach Consent management and data protection

• Aligns with customer privacy concerns
• Advanced permissions and privacy-enhancing technologies

Versatile Use Cases Supports various data collaboration scenarios

• First-party data optimization
• Closed-loop measurement
• Enterprise identity strategy development