ListIQ

ListIQ is an AI-powered media list building tool developed by BuzzStream. It enables PR professionals to create highly targeted and up-to-date media lists directly from Google News searches. Designed to replace outdated databases and manual research, ListIQ streamlines journalist discovery, contact verification, and list enrichment, helping teams improve outreach effectiveness and media coverage.

Features

• Google News Integration: Build lists from any news search using the ListIQ Chrome extension.
• Real-Time Journalist Research: AI identifies active journalists, verifies contact details, and gathers bios, job titles, and recent articles.
• Activity Check: Confirms whether journalists are still active at their listed publications.
• Email & Social Profile Discovery: Finds accurate, vetted contact information for outreach.
• List Enrichment: Updates old lists or enhances URL exports into outreach-ready contact sheets.
• Customizable Data Collection: Select specific fields like geographic data, social profiles, and coverage history.
• Sheets™ Integration: Enrich existing Google Sheets with journalist data using ListIQ.

Capabilities

• Automated Media List Creation: Generate targeted lists in minutes, not hours.
• Data Accuracy: Uses AI to vet and validate journalist information, avoiding guesswork.
• Flexible Workflows: Supports both new list creation and enrichment of existing lists.
• Seamless Export: Output lists as Google Sheets or CSV files for easy integration into outreach workflows.
• BuzzStream Integration: Lists created with ListIQ can be imported into BuzzStream CRM.

Benefits

• Time Efficiency: Eliminates manual research and speeds up list building.
• Higher Outreach Success: Improves pitch relevance and reduces bounce rates.
• Up-to-Date Contacts: Ensures outreach targets are current and active.
• Improved Campaign Performance: Leads to more media coverage, replies, and engagement.
• No Guesswork: AI-driven vetting ensures reliable contact data.