Listener Driven Radio™ (LDR), formerly known as Tether, is an interactive broadcast platform by Futuri that transforms traditional radio into a Crowdcast™ experience. It empowers audiences to vote on what songs play next while broadcasters maintain control over programming rules, branding, and automation. LDR is designed to increase listener engagement, time-spent-listening (TSL), and loyalty, while opening up new sponsorship and promotional opportunities.

Features

• Crowd-Sourced Voting: Listeners vote on songs via mobile apps or websites.
• Customizable Alerts: Notify listeners when their selected songs or artists are about to play.
• Integrated Imaging Tools: Use ReelWorld’s ready-to-use imaging to enhance sound.
• Promotions & Contests: Tie interactive features directly into on-air and digital campaigns.
• Dashboard Control: Manage everything from one centralized dashboard.
• Automation System Integration: Seamlessly connects with existing broadcast automation systems.
• Branding & Sponsorship Visuals: Apply station branding and sponsor assets across listener touchpoints.
• VIP Support: 24/7 assistance from Futuri’s support team.
• Reusable Artist-Themed Weekends: Build and reuse themed programming packages.
• Mobile Engagement: Drive mobile app downloads and monthly unique visitors (MUVs).

Benefits

• Boost Listener Loyalty: Personalized alerts and voting features increase repeat tune-ins.
• Increase TSL and Engagement: Interactive features keep audiences engaged longer.
• Reduce Manual Work: Automated programming reduces the need for manual log edits.
• Enhance Station Sound: Professional imaging ensures a polished broadcast experience.
• Drive Revenue: Sponsorship opportunities tied to interactive features.
• Scalable Across Markets: Proven success in multi-market radio groups.
• Flexible Programming: Easily adapt and reuse themed content.
• Audience Insights: Track listener behavior and preferences through app engagement.
• Seamless Experience: Fully integrated with existing systems for smooth operation.