Your content data concierge.

A data centralisation tool.

Each year, billions are invested attempting to unify business assets within a single data management platform, yet much of that investment goes to waste. With crossover of tools, siloed teams generating content and new systems, true centralisation remains elusive. Isn’t it time to rethink the approach?

The missing Link.

We saw how data asset centralisation wasn’t working, so we made it our mission to find a solution. And when we couldn’t, we built one. Link is a powerful mediation layer that helps organisations orchestrate, simplify, and optimise their content supply chain.

No more 'I don't know'

You don’t know where your assets are, you don’t know who made them, you don’t know how they link to outcomes, you don’t know what tech you’re using, and you don’t know what’s missing. Well, let’s change all that, shall we?

Just some of the benefits of Link

Middleware

Keep using the UI you know

Adtech & martech

Connect your stacks for better data and workflow

Link and enrich

Gather and enrich metadata to improve search and reporting​

1P data lake

Fine tune your LLM using all your 1P content data

Asset compliance

Measure usage rights, performance and brand equity compliance

Asset workflows​

Work how you want with multiple automated workflows

AI-enabled​ search

Find your assets easily

Re-use, don’t re-make​

End the cycle of endlessly creating and recreating assets

Change your approach.

To quote the most famous thing Einstein never said: ‘Insanity is doing the same thing over and over and expecting different results.’ It's time to change your approach to content workflow. Your business is complex, people won't behave and content data is spread throughout your business. A content middleware solution is the new best practice for gaining control over your assets and their data.

Audit

Leveraging Six Sigma Black Belt expertise, we map your entire content workflow through the lenses of People, Process, and Tools. The output is a Business Interaction Module (BIM).

Adapt

Building on our Audit findings, we use the BIM to tailor Link by IDX, seamlessly connecting your content and data into one centralized view—all without disrupting your existing tech stack.

Activate

Using data collected in Link by IDX, we collaborate with you to create custom BI screens. For the first time, all assets and associated data are seamlessly unified in your enterprise DAM—without impacting your existing stack.