Overview

Fast Track (including its Fast Track AI capabilities) is a cloud‑based CRM and lifecycle automation SaaS platform built specifically for the iGaming industry. It harnesses real‑time data, machine learning, natural language AI, and advanced automation to help operators engage users through personalised experiences, automated lifecycles, segment‑driven communications, analytics, and multi‑channel campaigns. It shifts CRM workflows from manual execution to intelligent, automated orchestration that enhances onboarding, retention, upselling, churn prevention and reactivation.

Features and Capabilities

• Core CRM & Personalisation:
  • Real‑time data consolidation across systems for accurate, up‑to‑date player insights.
  • 1:1 player experience engine with machine learning to profile and tailor engagements.
  • Natural language interfaces to generate campaigns, reports, and workflows.
• Lifecycle Automation:
  • Visual lifecycle editor with templates (onboarding to reactivation).
  • Automate multi‑stage journeys using triggers, segments, and actions.
  • Personalised, dynamic player segmentation that updates live.
• AI‑Driven Capabilities:
  • AI content generation for messaging and personalised communication.
  • Natural language prompts to launch automations or generate insights without complex setup.
  • Automated lifecycle drafting from simple briefs with timing and personalisation.
• Multi‑Channel Engagement:
  • Orchestrate emails, SMS, push, on‑site messaging, and bonus engine notifications.
  • Support for system messaging and transactional alerts.
  • On‑site engagement tools to capture key moments during user sessions.
• Analytics & Reporting:
  • Advanced analytics in dashboards and reports within the Data Studio.
  • Real‑time results, anomaly detection, executive summaries, and performance insights.
  • Customisable dashboards for private and brand‑wide views.
• Integrations & Open Platform:
  • Extensive API and integration library with bonus engines, messaging tools, and providers.
  • Unified management across brands with consolidated reporting.
  • Seamless CRM extension using external tools and services.
• Support & Guidance:
  • Templates and best practices for lifecycle building.
  • Partner management support for implementation and scaling.
  • Training and knowledge base resources.