LianaAutomation is a marketing automation platform that turns customer data into effective omnichannel campaigns. It integrates data from multiple sources to support segmentation based on real-time behavior and to personalize messages across email, SMS, WhatsApp, website personalization, and paid ads. As a customer journey builder, it enables seamless workflows to engage leads and drive conversions, enabling personalized workflows and scalable lead generation whether operating globally or locally.

It supports lead generation by combining marketing automation with sales automation, helping identify upselling and cross-selling opportunities, detect churn risks early, and act with personalized workflows for global scale or local optimization.

Users can automate emails, personalize WordPress websites, automate ecommerce, manage paid advertising, and send SMS and WhatsApp messages. The platform integrates customer data, segments by real-time behavior, uses lead scoring, and can notify sales teams about prospect activity, with a focus on data security and GDPR compliance.

Security and compliance: GDPR compliant; data is not shared with third parties; the platform includes LianaMailer for newsletters and offers pricing tiers with features such as Google Looker Studio integration and single sign-on.

Features & Benefits

• Email automations
• WordPress website personalization
• Ecommerce automation
• Paid advertising
• SMS & WhatsApp messages