Build a Better Funnel With Liaison Search

Traditional name buys and generic outreach aren’t enough anymore. Liaison Search empowers your institution to reach the right students with the right message on the right channel at the right time. Backed by AI-powered predictive modeling, precision targeting, and omnichannel campaign expertise, we help you build a stronger, more sustainable funnel.

Transform your outreach and recruitment with Search.

Your enrollment goals won’t come into focus until you put the right pieces together. Liaison Search doesn’t just optimize lead generation; it replaces outdated models like mass name buying with data-backed strategies that improve conversion. By transforming scattershot lead generation initiatives into a well-developed and comprehensive recruitment plan, Liaison Search delivers the results you need: students in seats.

Traditional Undergraduate

Liaison Search overcomes the challenges of name scarcity and brings your best-fit students to campus by focusing on lead quality to prioritize your enrollment goals. We seek out your most likely students, then move them through your funnel quickly with an omnichannel, data-driven approach.

• Engage students with omnichannel outreach.
• Prioritize quality over quantity.
• Convert with timely, relevant, and data-backed strategies.

Graduate School Recruitment

Competition for students has never been tighter. Liaison Search's lead-generation strategies help you find the right students for your particular set of graduate programs with niche messaging informed by predictive insights and a deep understanding of your target audience.

• Understand student motivations.
• Deliver customized messaging tailored to each unique audience.
• Drive engagement through relevance.

Adult Undergraduate

The adult learner market is expanding across many types of institutions, with education seen as critical to career advancement. Liaison Search uses best-in-class technologies and expert strategies to deliver ROI-focused communications that hit home with motivated, career-focused adult learners.

• Target by behavior, interest, and geography.
• Optimize list strategy to actively engage the right prospects and address their ROI priorities.
• Tell stories that resonate with adult learners.

Community Colleges

Community colleges face unique challenges when working to attract and enroll students. With Liaison Search’s scalable predictive modeling and proven outreach methods, you’ll build a highly motivated applicant pool that reflects your institution’s advantages, mission, and goals.

• Future-proof your enrollment.
• Convert with personalized follow-ups.
• Protect resources with efficient targeting.

The Liaison Search approach.

The Right Student

Effective student search isn't just about who you talk to—it’s about identifying the right student and delivering the right message through the right channel at the right time. In an age of fewer name buys, Liaison Search’s prescriptive modeling incorporates past enrollment data, demographic data, household demographics, behavioral signals, and predictive scoring to identify and target the exact mix of prospective students who align with your institution’s programs, values, and culture.

The Right Message

Each student has unique priorities that influence their desire and ability to pursue an education, including concerns about career outcomes, affordability, and flexibility. Liaison Search empowers you to develop a deeper understanding of important student personas and population segments, allowing you to craft compelling communications that deliver the right message.

The Right Channel

True omnichannel communications leverage every platform and strategy—including email, print, social, SMS, SEO, and SEM—to engage prospects and those who influence their decisions with messages timed for impact. Liaison Search engages prospective students and their families via their preferred channels, optimizing effectiveness and efficiency by meeting them where they are.

The Right Time

Liaison Search facilitates timely communication with students at critical points in the enrollment journey by automating workflows and integrating them into your CRM.

Features that drive results.

AI-powered market segmentation

Engage prospective students across all channels with immediate, actionable, fully customized communications shaped by specific information, including past enrollment data, household and demographic data, and behavioral signals. Highly personalized marketing campaigns motivate prospects to take action and enroll, improving your ROI by focusing efforts where they’re most likely to succeed.

Hyper-personalized communications

Today’s students expect authentic and relevant communication. Liaison Search delivers what they want with outreach that reflects deep insights into their enriched profiles and behavioral cues. Now, you can motivate each market segment with dynamic, scalable, and personalized communications grounded in real data and proven strategies. Liaison Search allows you to create, test, schedule, automate, and measure each cross-media campaign as you move leads quickly through your enrollment funnel.

Omnichannel outreach campaigns

Liaison Search runs campaigns and communications 24/7/365, allowing you to focus on innovation, service, and growth. The system tracks lead generation activity in real time to adjust messaging and build future campaigns. Engage students with personalized, omnichannel outreach—variable print, responsive email, and digital ads—to maximize reach and conversions on their preferred platforms. Liaison Search’s print campaigns—including on-demand, personalized mailings delivered to students’ homes—are particularly effective at strengthening engagement and building lasting relationships.

Audience curation

Liaison Search uses cohort modeling and historical funnel data to provide AI-driven audience acquisition guidance. By aligning your goals with up-to-date market analysis and targeted audience segmentation, it creates value by making the right impression on your most likely-to-convert leads.

Prospect likelihood score

Liaison Search helps teams prioritize outreach by scoring prospects based on their behavior in the enrollment funnel. Its AI-driven predictive modeling assigns a likelihood score to each record that indicates their probability of advancing to the applicant stage and guides your targeted outreach strategies. This helps your institution reduce costs and staff effort by focusing exclusively on high-potential leads.

Segmented strategy

Integrate surveys, likelihood scores, and enhanced data to create a segmented outreach strategy, using personalized messaging aligned with key student characteristics for targeted engagement and optimized conversion.