Lead Response (Response Logix®)

Response Logix® by Digital Air Strike is an AI-powered lead response platform designed to convert automotive shoppers into buyers. It delivers personalized offers 24/7, automates follow-up for up to 180 days, and integrates with dealership CRMs to ensure consistent, high-quality engagement that drives sales and improves customer experience.

Features

• Automated multi-vehicle price quotes
• Custom microsites with branding and vehicle details
• Smart Follow® automated follow-up for cold leads
• CRM integration with lead assignment rules
• Real-time alerts for lead engagement
• Trade-in valuation via Kelley Blue Book
• Test drive scheduling and financing options
• SmartSpot® visitor identification and re-engagement

Capabilities

• Respond to leads instantly, even after hours
• Deliver personalized offers based on customer interest
• Re-engage cold leads with automated, scheduled messaging
• Identify and convert anonymous website visitors
• Provide seamless communication across the customer journey
• Support sales teams with automated tools and alerts

Benefits

• Increase lead conversion rates and reduce response time
• Boost dealership traffic and customer retention
• Free up sales staff to focus on high-priority leads
• Improve customer satisfaction with timely, relevant offers
• Maximize ROI through automation and personalization