Overview

BIK’s Lead Acquisition solution is an AI-first eCommerce lead-generation system that combines conversational widgets, gamification, and ad-to-messenger flows to capture and qualify website and social traffic. The platform routes high-intent prospects into automated journeys (WhatsApp, email, chat), scores and retargets them, and feeds data back into the brand’s campaigns and analytics to improve conversions and reduce dropped leads.

Features and Capabilities

• Widgets & Gamification: embeddable popups and gamified experiences (spin-to-win, scratch cards, coupon popups) to boost engagement and capture emails or contacts; customizable for brand look and mobile placement.
• Conversational Ads & CTWA: redirect ad clicks into WhatsApp and other messaging channels, start qualification conversations immediately, and convert ad traffic into leads with lower acquisition cost.
• Automated Capture & Journey Builder: pre-built and customizable automation flows to instantly engage visitors, reclaim abandoned leads, follow up with time-based nudges, and qualify by intent.
• AI Commerce Agents: library of 100+ pre-built AI agents (or create your own) that execute acquisition goals, qualify leads, and trigger campaigns or human handoffs.
• Multi-channel Outreach: support for WhatsApp, Instagram DMs, email, and in-site chat to meet leads where they are and continue nurturing across channels.
• Lead Scoring & Segmentation: automatic intent scoring and smart segmentation for retargeting high-value prospects with tailored campaigns.
• Integrations & Data Sync: integrates with eCommerce platforms and ad channels to sync leads, product catalogs, and campaign performance into the BIK platform for unified analytics.
• Analytics & Attribution: dashboards and analytics to measure widget performance, lead conversion rates, ROAS improvements, and end-to-end attribution.
• A/B & Creative Optimization: tools and templates for testing different popups, gamification creatives, and messaging to maximize capture rates.