Bridging the worlds of commerce media and programmatic advertising

Accelerate commerce media, reduce fragmentation, drive incremental revenue and create standardization with Koddi’s commerce media SSP.

What is a Supply-Side Platform (SSP)?

Koddi’s Commerce Media Supply-Side Platform (SSP) is a vital technology in the realm of commerce media, designed to assist publishers in managing, selling, and optimizing their available ad inventory. SSPs aim to maximize ad revenue by seamlessly connecting publishers with potential advertisers in an automated and efficient manner.

Unlock with Koddi SSP:

Inventory management

Organize and manage ad spaces across various websites and mobile apps.

Yield optimization

Implement strategies to increase the value of ad inventory, ensuring higher bids.

Access to buyers

Connect with multiple Demand-Side Platforms (DSPs), ad exchanges, and direct buyers to boost competition for ad space.

Reporting and analytics

Provide detailed insights to help publishers understand performance and make informed decisions.

The first SSP to:

• Bridge the worlds of commerce media and programmatic advertising
• Bring commerce media inventory to all the major DSPs
• Support both display and sponsored listing ads
• Maintain the same targeting and measurement capabilities as buying directly

Benefits for commerce media networks

Gain access to a new pool of advertiser demand

Connect with buyers in multiple Demand-Side Platforms (DSPs) to unlock incremental budget sources and boost competition for ad space.

Replace IOs with programmatic guaranteed (PG) deals

Programmatic deals streamline the advertising process for publishers by automating transactions, eliminating the need for traditional insertion orders (IOs) and enabling more efficient, data-driven ad placements.

Benefits for advertisers

Solve fragmentation

Enable your advertisers to maximize reach by deploying spend across multiple commerce media networks through their preferred DSP.

Gain control

Enable your advertisers to layer 1st part data, utilize their own attribution windows, and gain impression level insights to optimize campaign performance.