Overview

Khoros Social Media Management is a comprehensive platform designed to simplify and enhance the complexities of managing social media for large enterprises. It enables global teams and agencies to efficiently execute cohesive, cross-channel campaigns, ensuring brand consistency and mitigating risks. By leveraging Khoros, organizations can streamline workflows, safeguard their brand reputation, and maximize the return on their social media investments.

Features and Capabilities

• Social Planning: Facilitates collaborative campaign planning across various teams, sub-brands, regions, and languages, ensuring alignment and efficiency.
• Social Publishing: Enables scheduling and publishing of content across multiple social channels, allowing for targeted messaging and optimal timing.
• Social Governance: Provides tools to define and enforce business policies, processes, and approval workflows, reducing the risk of non-compliant content and protecting brand integrity.
• Social Listening: Monitors cross-channel conversations to keep a pulse on brand sentiment, enabling quick responses to both positive engagements and potential crises.
• Social Engagement: Offers capabilities to interact with audiences in real-time, fostering stronger relationships and enhancing customer satisfaction.
• Social Analytics: Delivers insights into audience preferences and behaviors, with AI-driven recommendations to optimize publishing times, content topics, and overall strategy.
• Employee Advocacy: Empowers employees to amplify brand messaging, extending reach and multiplying the impact of social media efforts.