Overview

Khoros Social Media Management is a comprehensive platform designed to help enterprises effectively manage their social media presence. It enables organizations to orchestrate, control, publish, and measure social media campaigns, thereby enhancing business outcomes. By consolidating various social media activities into a single, user-friendly interface, Khoros ensures that teams can collaborate efficiently, maintain brand consistency, and engage meaningfully with their audience. The platform offers robust analytics to connect social metrics with business value, providing insights that drive informed decision-making.

Features and Capabilities

• Social Management:
  • Social Analytics: Provides reports on the performance of social media posts and campaigns, allowing businesses to assess and optimize their strategies.
  • Social Publishing: Enables the creation, management, and scheduling of content across various social media channels, ensuring timely and consistent messaging.
  • Campaign Optimization: Identifies trends in social media campaigns, such as optimal posting times, to enhance performance and reach.
  • Social Engagement: Centralizes the management of social media content and conversations across multiple channels, facilitating efficient interaction with the audience.
  • Campaign Planning: Allows categorization or grouping of individual posts to streamline social media marketing campaigns.
• Content & Collaboration:
  • Content Calendar: Provides a visual timeline or calendar of all planned social media campaigns and content, aiding in strategic planning.
  • Content Library: Enables users to upload and publish branded content from a shared repository, ensuring easy access to approved assets.
  • Approval Workflows: Automates the content approval process to ensure that social media posts are reviewed by managers or clients before publication.
  • Users and Permissions: Allows administrators to assign permissions to different users or teams, controlling access to specific platform features.
  • Content Creation: Offers tools for creating or editing social media assets directly within the platform.
• Monitoring & Listening:
  • Social Measurement: Measures campaigns, brands, and products using quantitative metrics such as conversation volume and timing, providing insights into brand performance.
  • Influencer Identification: Identifies individuals discussing the brand and assesses their influence within social communities, aiding in targeted engagement strategies.
• Data Management and Analysis:
  • Sentiment Analysis: Determines whether mentions of the brand are positive, negative, or neutral, offering insights into public perception.
  • Social Reporting: Provides access to customizable reports and dashboards to measure social activities and engagement opportunities, with options to export data in various formats.
• Governance and Compliance:
  • Promotes a consistent and authentic brand voice to build audience trust. Centralized transparency and control over account access, content approval, and team activities help protect brand value at scale.