Do keyword research like a pro with essential data at your fingertips

See the full story behind any keyword

Get a complete overview of your target keyword with our Keyword Tool, including all essential metrics, and in your chosen location and timeframe. Start your keyword research smart with data you can rely on.

Expand your keyword strategy with smart suggestions

Use SEO Keyword Generator to get keyword suggestions, including similar, related, question-based, and low search volume queries. Filter results by word count, difficulty, intent, etc., to find the promising terms.

View your organic keyword competitors

See who’s ranking for any keyword and explore their estimated traffic, Domain and Page Trust, backlinks, and referring domains. Benchmark against top performers to sharpen your keyword research for SEO.

Get key SEO metrics for data-driven keyword research

Search volume

Find out how many monthly organic searches the selected keyword gets on Google. Evaluate last year’s changes by reviewing the keyword’s volume dynamics.

Keyword difficulty

See how hard it is to rank in Google’s top results for any keyword. Use this metric to gauge the effort needed to promote your page.

CPC

Discover the average price of a click you would pay in a pay-per-click (PPC) Google Ads marketing campaign. Get CPC data for other regions to find out how competitive the keyword is globally.

Search Intent

Learn why users search certain terms and create relevant content around them. Determine if the keyword implies that the user is seeking information, targeting websites, trying to make a purchase, researching products, or looking for local services.

Support your keyword research with historical data

Learn from past data to build a winning keyword strategy for SEO and PPC

View changes in top results for any keyword

Check the keyword’s organic SERP history over the past month and compare its dynamics month by month (go as far back as February 2020). Learn how competitors move between top positions, spot trends, and analyze key metrics. Use what you learn from historical patterns to improve your SEO.

See how competitors use keywords in paid campaigns

View the keyword’s top-performing ads, discover websites bidding on similar keywords, and analyze estimated clicks and costs. Use competitor ad copies to create more compelling messages for your PPC campaigns.

Scale keyword research with SE Ranking’s API

Quickly analyze large volumes of keyword data with SE Ranking’s Keyword Research API. Automate your workflow, integrate SEO data into your internal systems, and access reliable insights at scale.

• Search volume
• CPC
• Competition
• Keyword difficulty
• Search volume history