Overview

BrightEdge S3 Keyword Reporting is an advanced SEO analytics tool designed to monitor and enhance the performance of high-value keywords that drive organic search traffic. It enables marketers to identify their most impactful keywords, track their rankings over time, and prioritize SEO efforts based on comprehensive data insights. The platform offers detailed metrics, including search volume, ranking positions, and universal search results, providing a holistic view of keyword performance. With capabilities to analyze data across various devices and over 70,000 global and local locations, BrightEdge empowers users to make informed decisions to boost their search visibility and drive revenue.​

Features and Capabilities

• Detailed Keyword Data: Gain granular insights into keyword performance segmented by device type (desktop, smartphone, tablet) and geographical relevance across more than 70,000 local and global locations. Determine the optimal landing pages for each keyword to enhance SEO strategies.
• Keyword Tracking and Performance Monitoring: Utilize trend graphs to assess content performance over various timeframes. Monitor brand visibility on top SERPs and Universal Results, and analyze metrics such as impressions, clicks, estimated visits, and revenue trends for each topic.​
• Competitor Keyword Ranking Analysis: Evaluate your performance against competitors at the keyword level. Measure and track share of voice, identify key topics where your brand is underperforming, and uncover content opportunities to improve rankings.​
• SERP Layout Monitoring: Understand how SERP layouts change for each keyword. Gain insights into your presence in various search result types, including Google Quick Answers, videos, and Local 3 Packs. Use Intent Signal to track content visibility above the fold and coordinate organic and paid search initiatives effectively.​
• Actionable Keyword Insights: Integrated within the BrightEdge platform, Keyword Reporting provides analysis and recommendations to drive action. Click on any keyword to receive content recommendations, and incorporate keyword data into StoryBuilder dashboards and reports to understand and communicate the impact of content performance on business outcomes.​