Kevel Console is a comprehensive platform designed to empower businesses, particularly in the retail sector, to build and manage sophisticated retail media networks. It offers an AI-driven, self-serve interface that unifies on-site and off-site campaign management, aiming to maximize ad performance and return on ad spend (ROAS). The platform facilitates seamless campaign management across a shopper's preferred platforms, extending a retail media network beyond owned properties. Key features include AI-driven campaign optimization, inventory management, data asset utilization, and advanced tools for maximizing ROAS. Kevel Console also provides extensive white-label branding options, allowing businesses to customize the interface with their logo, theme, and brand identity for a professional advertiser experience. It supports the creation of self-service solutions for brands and agencies, as demonstrated by customer case studies.

Features & Benefits

• AI-Powered Campaign Management: Optimizes ad operations with an intuitive interface, enhancing campaign performance and ROAS.
• Unified On-site & Off-site Campaigns: Manages campaigns across owned properties and external platforms for expanded reach.
• Customizable White-Label Branding: Allows full branding options to elevate the professional appeal of a retail media network.
• Retail Media Network Expansion: Enables businesses to take their networks beyond their own sites to shopper-favorite platforms.