The Kevel Ad Server is a core component of the Retail Media Cloud®, providing comprehensive control over ad forecasting, management, decisioning, and reporting. It enables retailers to launch unique, high-performing ads that integrate seamlessly with organic content, driving advertiser growth and enhancing user experience. The platform facilitates smarter personalization by activating first-party data across channels without requiring a CDP or data science team. It also boosts advertiser retention through customizable self-serve tools and powerful targeting, leading to measurable results and reduced churn. Furthermore, Kevel Ad Server enhances operational efficiency by consolidating campaign management, reporting, and audience activation, freeing up teams to focus on growth. Its API-first architecture supports server-side ad serving, ensuring ads are never blocked, offering low latency (50 ms), privacy compliance, and no risk of malware. Key APIs include Decision API for ad serving, Forecasting API for yield maximization, Management API for campaign creation, Reporting API for performance insights, ContentDB API for contextual targeting, and UserDB API for user-level targeting.

Features & Benefits

• Flexible API Ad Serving: Enables total control over ad forecasting, management, decisioning, and reporting for retail media networks.
• Smarter Personalization: Activates and optimizes first-party data across channels without needing a CDP or data science team.
• Higher Advertiser Retention: Offers customizable self-serve tools and powerful targeting to improve brand partner experience and reduce churn.
• Greater Operational Efficiency: Consolidates campaign management, reporting, and audience activation to save time and resources.
• Server-Side Ad Serving: Ensures ads are never blocked, provides low latency, is privacy compliant, and eliminates malware risk.