Jampp is a leading mobile demand-side platform (DSP) built to help app marketers grow their user base and maximize return on ad spend (ROAS). It offers programmatic advertising solutions tailored for user acquisition and retargeting, leveraging contextual and behavioral data to forecast user value and optimize campaigns in real time. Jampp supports advanced targeting, creative optimization, and measurable growth across mobile and connected TV (CTV) channels.

Features

• User Acquisition & Retargeting
  • Reach users at every stage of their journey
  • Algorithms adjust campaigns to ensure ROAS-positive outcomes
  • Forecast user value across 1, 7, and 30-day periods
• CTV Advertising
  • Drive app growth with large-screen storytelling
  • Track downloads and re-engagements from CTV campaigns
  • Integrated ROI measurement via leading mobile measurement partners (MMPs)
• Advanced Targeting & Optimization
  • Programmatic ad delivery to relevant users
  • Real-time campaign optimization using multiple KPIs
  • Supply Path Optimization (SPO) and price dynamics modeling
• Creative Labs
  • Generate unlimited ad variations using brand assets
  • Dynamic Creative Optimization (DCO) for best ad per impression
  • Feed/catalog-based creatives with dynamic pricing and visuals
  • HTML5-powered interactive ad experiences
• Lift Measurement
  • Always-on, statistically accurate measurement of incremental impact
  • Ghost Bids ensure unbiased results
  • Scalable and cost-effective from day one
• Reporting & Analytics
  • Real-time dashboard for spend, conversions, and ROAS
  • Reporting API and log-level data access for internal tools
  • SKAdNetwork and probabilistic attribution support
• Fraud Protection
  • Traffic verification via third-party vendors
  • Fraud detection algorithms safeguard ad spend

Benefits

• Measurable Growth: Scientifically backed lift measurement and ROAS tracking.
• Creative Performance: High-quality, optimized creatives boost conversions without increasing CPI or CPA.
• Massive Reach: Access to 800M+ mobile users and 120B+ daily ad requests.
• Data-Driven Decisions: Full visibility into campaign performance and audience behavior.
• Secure & Scalable: Fraud protection and scalable infrastructure ensure reliable growth.
• Post-IDFA Ready: Built for modern attribution models including SKAN and probabilistic tracking.