Jahia DXP functions as a comprehensive Digital Experience Platform (DXP) designed to serve as the foundational backbone for an organization's marketing technology stack. It uniquely combines robust customer data management with advanced content management capabilities, enabling businesses to deliver highly personalized, one-to-one experiences to their customers. The platform features a built-in Customer Data Platform (CDP) that automatically collects rich data from websites and applications, consolidating visitor and customer profiles through sophisticated stitching based on login data. This allows for real-time audience segmentation and scoring, feeding both analytics and personalization engines without requiring complex configuration or tagging plans from day one. Beyond data management, Jahia DXP is optimized for conversions, providing a CMS integrated with all necessary tools. Users can access built-in analytics directly from content management interfaces, gaining insights into top-performing pages, referrers, and visitor browsing behavior. The platform facilitates the measurement of campaign ROI across various channels (SEM, social media, retargeting) and supports A/B testing of content to analyze conversion rates for different variants. Personalization of any content is streamlined, allowing for quick adjustments based on collected data, with the ability to evaluate impact using control groups. Jahia DXP offers unparalleled flexibility, making it an ideal platform for building portals, applications, and authenticated experiences. It supports diverse authentication methods like SSO, LDAP, Active Directory, and SAML, while enforcing strict access policies based on granular customer permissions. The platform can provide a modern, unified customer experience on top of existing legacy applications and makes any source of content easily searchable through its federated search capabilities. Furthermore, Jahia DXP is designed to seamlessly integrate into existing technology stacks, leveraging StackConnect with over 400 no-code connectors to popular solutions like Salesforce, Microsoft Dynamics, Marketo, and Mailchimp. It allows organizations to connect existing Document Asset Management (DAM) and Product Information Management (PIM) systems, integrate with social collaboration tools (Slack, JIRA, Zendesk), and enrich datasets with external analytics solutions (Google Analytics, Adobe Analytics). The platform also supports SEO performance improvements via integrations with SiteImprove and Contentsquare, and facilitates global reach through automated translation services. Security and scalability are core tenets of Jahia DXP. The platform adheres to demanding standards, including ISO 27001, GDPR, HIPAA, and AWS Foundational Technical Review (FTR) compliance. Its cloud infrastructures auto-scale and are redundant across multiple data centers, ensuring high availability and allowing organizations to scale at will, backed by demanding service availability SLAs. As a comprehensive enterprise CMS, Jahia DXP enables the creation of numerous websites while maintaining brand consistency, integrating with business applications and authentication providers, and delivering rich authenticated user journeys through granular permissions.

Features & Benefits

• Built-in Customer Data Platform (CDP)
  • Manages all customer data from one central location, providing a unified view of visitor and customer profiles.
  • Collects rich data out-of-the-box from any website or app.
  • Consolidates visitor and customer profiles across sessions using profile stitching.
  • Segments and scores audience in real time for analytics and personalization.
  • Enables data collection from day one without configuration or tagging.
• Conversion Optimization Tools
  • Provides a comprehensive suite of tools within the CMS to help organizations improve conversion rates.
  • Access built-in Analytics in-context directly from content management interfaces.
  • Understand visitor browsing behavior by reviewing page-by-page journeys.
  • Measure the ROI of any campaign (SEM, social media, retargeting).
  • A/B Test content and analyze conversion rates for each variant.
  • Personalize any content in a couple of clicks based on any data, with control groups.
• Flexible Authentication & Experience Delivery
  • Offers unparalleled flexibility to leverage the best of an organization's business ecosystem for diverse digital experiences.
  • Allows a diverse set of authentication methods (SSO, LDAP, Active Directory, SAML).
  • Enforces strict access policies based on granular customer permissions.
  • Provides a modern and unified customer experience on top of legacy applications.
  • Makes any source of content easily searchable via Jahia’s federated search.
• Extensive Integration Capabilities
  • Designed to fit seamlessly into existing technology stacks, breaking customer data silos and leveraging existing assets.
  • Breaks customer data silos with StackConnect powered by Workato (400+ no-code connectors to Salesforce, Microsoft Dynamics, Marketo, Mailchimp, etc.).
  • Leverages existing Document Asset Management (DAM) and Product Information Management (PIM) assets.
  • Facilitates team and customer collaboration via social integrations (Slack, JIRA, Zendesk).
  • Allows adding any analytics solutions (Google Analytics, Adobe Analytics).
  • Improves user experience and boosts SEO performance by triggering SiteImprove and Contentsquare analysis.
  • Supports global reach with automated translation services (GlobalLink).
• Robust Security & Scalability
  • Ensures high levels of data security, compliance, and platform availability, designed for enterprise-grade performance.
  • Complies with ISO 27001, GDPR, HIPAA, and AWS Foundational Technical Review (FTR).
  • Cloud infrastructures auto-scale and are redundant across multiple data centers for scalability.
  • Commits to demanding service availability SLAs.
• Comprehensive Enterprise CMS
  • Offers a full-featured Content Management System tailored for enterprise needs, integrated with DXP capabilities.
  • Enables building from one to hundreds of websites while maintaining brand consistency.
  • Integrates with business applications and authentication providers.
  • Delivers rich authenticated user journeys by leveraging granular permissions.
  • Optimizes experiences for higher conversion rates with built-in personalization, A/B testing, and analytics.