Iterable's Optimize suite leverages artificial intelligence to refine marketing strategies, ensuring messages reach recipients at optimal times and through preferred channels. This approach enhances engagement, boosts conversion rates, and drives overall marketing success.

Key Features & Benefits

• Send Time Optimization (STO)Utilizes AI to determine the best times to send emails and push notifications, increasing the likelihood of recipient engagement.
• **Channel Optimization **Analyzes user preferences to deliver messages via the most effective channels, whether email, push notifications, or SMS.
• **Frequency Optimization **Manages the number of communications sent to users, preventing over-messaging and enhancing user experience.
• **Journey Performance Optimization **Provides recommendations to improve journey performance, ensuring campaigns are effective and efficient.