Iterable's Data Activation service empowers businesses to consolidate and leverage diverse data sources, including customer, product, business, and martech ecosystem data. This integration enables the creation of cohesive and personalized customer experiences across multiple channels. Iterable's platform offers a robust REST API environment, an expanding SDK portfolio, customizable data feeds, and native integrations with over 120 partners, providing flexibility to build your marketing stack according to your specific needs. Key Features & Benefits

• **Comprehensive Data Integration **Seamlessly connect and activate data from various sources, ensuring a unified view of customer interactions.
• **Flexible Data Management **Utilize Iterable's flexible data structure to manage and segment customer data effectively, facilitating targeted marketing efforts.
• **Smart Ingest **Simplify the process of connecting and managing cloud data syncs directly on the platform with Smart Ingest, co-developed with Hightouch, eliminating the need for engineering resources.
• **Extensive Integration Ecosystem **Benefit from native integrations with a wide array of partners, enhancing the capabilities of your marketing stack.
• **AI-Powered Insights **Leverage AI-driven features like Brand Affinity™ and Predictive Goals to gain deeper insights into customer behavior and preferences.