A highly configurable Internet Booking Engine (IBE) that optimizes direct channel traffic acquisition and marketing spend by boosting conversion and increasing shopping cart value. The IBE gives hoteliers complete flexibility to design shopping flows from the ground up, integrating upsell and cross-sell opportunities throughout, and testing and learning from performance analytics.

Key benefits

• Lower cost of sales by increasing direct channel attribution
• Increase RevPAR by offering own and partner products and services
• Leverage full booking flow to generate upsell and cross-sell opportunities
• Influence shopping behavior and optimize conversion through A/B testing
• Use historical, profile, and intent data to personalize guest offers
• Maximize revenue opportunities with highly flexible and intuitive page configurations
• Differentiate page designs and shopping flows by property
• Simplify group bookings and reservations management
• Facilitate conversion through flexible payment options