Overview

Empowers airlines to generate dynamic offers in real-time using AI/ML-driven rules, covering all products and services. iRetail Offer enables efficient offer management and enhancement through advanced rule-based and AI/ML algorithms, streamlining offer creation, dynamic pricing, and personalized product recommendations. Dynamic offer management allows for rich, complex offers that surpass the limitations of legacy static constructs.

Key product components and features:

• Merchandising and Personalization: Tailors offers based on customer preferences and behavior, enhancing the airline's ability to upsell ancillary products.
• Recommendation: Uses AI/ML algorithms to recommend personalized offers to customers, enhancing the relevance of upsell opportunities.
• Continuous Pricing: Delivers real-time, dynamic pricing that maximizes revenue by unlocking infinite price points through AI/ML models that respond to market conditions, demand, and customer profiles.
• Dynamic Bundling: Leverages AI/ML algorithms to create real-time, context-aware product bundles, delivering highly personalized offers based on the shopping context.
• Experimentation: Enables real-time testing of different offers and pricing models to optimize product offerings and revenue.
• Offer Store: Serves as a centralized repository for all offer data, storing legacy and modernized offers for easy access during re-shopping, pricing, and order integration.
• Order Integration: Ensures seamless connectivity between Offer and Order Management Systems, enabling smooth operations from shopping and booking to settlement and delivery.
• Proration: Allocates offer prices across individual service items using flexible proration rules—whether mileage-based or fixed percentage—ensuring precise internal valuation and seamless settlement calculations. These values are then transmitted downstream to order management and accounting systems for smooth processing.