Unmatched & Hyper-Personalized Use Cases

Leverage over 200+ extendible algorithms (rules- and ML-based) for the most effective omnichannel orchestration.

• Broadest integration of personal and digital behavioral insights
• Best-in-Class Dynamic Micro-Segmentation
• Holistic visualizations that identify optimized customer journeys

Ensure insights are relevant to changing market dynamics and business needs.

Identify the right customer, channel, message, and cadence at the right time with deep contextual intelligence

• Combine Rules- and ML-based approaches
• Actionable workflow-based recommendations
• Improve HCP value segmentation based on physician and patient insights

Empower any user to execute brand strategy locally with flexible algorithm tuning and adaptations

Self-service apps to manage end to end algorithm lifecycles for each brand

• Unique self-service capability for easy local adaptation
• Increase organizational value by democratizing ML algorithms to business users
• Bring and scale custom algorithms

Trusted Customer Delivery and Change Management Approach for Faster ROI

Connect insights from algorithms with proven prediction accuracy to drive adoption and meet business objectives

• Out-of-the-box Next Best Action and Dynamic Micro-Segmentation algorithms
• Comprehensive (300+) KPI (Key Performance Indicators) Library
• Leverage IQVIA’s team of local experts

Uniquely configurable for your custom needs

Leverage an open architecture (truly modular and interoperable) SaaS solution that helps customers realize the greatest economies of scale

• Robust roadmap and investment plan
• Customer 360 view
• Works with any ecosystem with advanced data privacy and security policies
• Scale Next Best Action programs with experiment tracking