Achieve launch excellence with a proven partner

Fully optimize on all launch opportunities

On average, post-pandemic launch trajectories underperform and are declining. Resilient launches generally combine a strong clinical story, reduced healthcare burden, and high levels of engagements. IQVIA is an end-to-end strategic partner for launch planning, execution and monitoring. Maximize your success rate by ensuring consistency of best practices and leverage community-based knowledge sharing to achieve launch excellence for your brand.

Launch excellence has never been more challenging

First six months are critical for launch The “six month” window still applies meaning most launches have only one shot at success. 80% of launches continue as they start in the first six months. Most companies even well resourced and experienced struggle to deliver excellence across launches and consistent launch excellence are even harder to achieve the more frequently you launch. Achieve launch excellence With over three decades of experience and a deep analysis of over 1000 innovative launches, IQVIA knows what it takes to achieve launch excellence. IQVIA offers end-to-end strategic support throughout launch planning, execution and monitoring. Global launch excellence is a comprehensive and cohesive way to fully optimize on all launch opportunities.

Take a proven approach to launch excellence

Research on post-pandemic launch excellence identified three key environmental challenges that require a new approach: patient access, HCP access and market access. To succeed, companies must change how they prepare for launch with renewed focus on three key areas:

• Healthcare system readiness
• Content driven interactive engagement
• Evidence requirements IQVIA offers a connected approach structured around five foundational success factors to achieve launch excellence.