Improve patient care with data-driven insights

Elevate Medical Affairs initiatives with IQVIA’s data-driven machine learning and traditional statistical methodologies that enable you to:

• Understand complex treatment pathways and explore patients’ medical journeys to improve patient care
• Use a data-driven approach to explore patterns of treatment by specific HCPs
• Discover new ways to connect the dots and create more relevant communications
• Precisely segment HCPs and KOLs for more effective engagement

Gain a deep understanding of patient experience to improve care

Patient & Disease Insights refer to the process of understanding a patient's experience and the various stages they go through from the onset of symptoms to diagnosis, treatment, and recovery. It involves collecting data and information about the patient's medical history, symptoms, lifestyle and behaviors, and using this information to develop a comprehensive understanding of their needs, preferences, and challenges. We use machine learning and traditional statistical methodologies to characterize patient cohorts, understand complex treatment pathways and explore patients’ medical journeys to improve patient care.

Accelerate data-driven patient understanding for more effective treatment strategies

Faster hypothesis development

Develop scientifically valid information about relevant populations and test multiple hypotheses quickly to increase efficiency.

Unparalleled access to data

Access to IQVIA's unparalleled medical and pharmacy data and closed and open claims data provides insights into patients' diagnoses, treatment progressions, age, gender, geography, co-morbidities, and more.

Impactful visualizations

Designed to make it easy to access and analyze massive datasets and build impactful visualizations for better understanding and communication.

Flexible delivery model

Choose between self-service or our consulting model which enables rapid start-up time, customizable training and tailored insights.

Data-driven insights for more valuable physician conversations

Leveraging the power of AI and Machine Learning combined with unparalleled IQVIA data assets, Provider Insights accurately identifies HCPs in relation to patients' journeys and their treatments. IQVIA Provider Insights supports Medical Affairs initiatives across Medical Strategy, Communications, and Field Operations, enabling data-driven decisions for effective scientific and medical communications, improved decision-making, and better patient care.

Data-driven approach to medical affairs strategy

Visualize the data for better decision-making

Easy-to-use user interface with instant access to reports and dashboards for faster and efficient data analysis to drive effective HCP engagements.

Measure the impact of physician behavior

Understand physician prescribing behavior and impact on patient care.

Explore multiple hypotheses without limits

Use a data-driven approach to explore patterns of treatment by specific HCPs. Discover new ways to connect the dots and create more relevant communications.

Craft more strategic and relevant approaches

Optimize HCP engagement, with the ability to pivot based on HCP trends and the impact of hypotheses on meeting the needs of eligible patient populations.