Realize your brand’s full potential

Gain a deeper understanding of your patients and healthcare providers (HCPs) with IQVIA's AI-powered solutions and global patient data. Our innovative tools simplify complex health data, enabling you to identify and segment patients quickly and uncover patterns, trends, and key areas for advancing patient care. Maximize your commercial effectiveness by seamlessly analyzing and jointly segmenting patient and HCP populations to find the optimal physicians for better targeting and engagement. With IQVIA, you can make data-driven decisions that maximize outreach effectiveness and drive better patient outcomes.

Identify the full market size & high-opportunity patients

Understand the complete treatable population for a disease and identify physicians likely to prescribe treatment with high accuracy, so you optimize marketing and sales resources, improve competitiveness, and grow the full market opportunity. Accelerate your brand performance by leveraging proprietary AI algorithms to analyze over 60 patient and HCP dimensions, delivering up to five times more patients. Algorithms support the expansion of the diagnosed cohort, help spur growth of the treatable population, and identify undiagnosed patients, and link to their treating physicians, forming a list of high-opportunity HCP targets for personal or omnichannel campaigns.

Identify the full market size, discover high-opportunity physicians and patients

Find up to 95x more undiagnosed patients

IQVIA predictive modelling identified 95x more undiagnosed patients for ultra-rare diseases than a rules-based approach.

Up to 39X conversion rate

IQVIA predictive models have a 16X conversion rate compared to control patients, increasing to 39X for high-risk patients.

500% greater rate of transition

Patients predicted by IQVIA predictive models had a 500% greater rate of transition to client’s treatment than the previous rules-based approach.

86% accuracy using ML

IQVIA predictive models accurately predicted 86% of uncontrolled asthma patients with 30% greater precision than a rules-based approach.

Explore market changes to find new intervention points

Getting the correct answer quickly is a critical driver of sales and marketing effectiveness. Brand and sales leaders need a deep understanding of patients and their journeys and the ability to engage with the right physicians more effectively in an ever-changing market environment. IQVIA Patient Characterization and Journey delivers highly diverse patient profiles, complex journey mapping, and related HCP interactions with speed and precision, so your efforts are more agile, competitive, and focused on market share growth. Using Patient Characterization and Journey, you can access constantly updated analytics to understand competitive share, diagnosing pathways, eligibility, and prescribing patterns to find new intervention points and physicians to target.

Precise patient profiling and journey mapping for enhanced HCP interactions

Dynamic Characterization & Journey Mapping

Access updated analytics for competitive share, diagnosing pathways, eligibility, and prescribing patterns. Explore market changes pre, during, and post-launch for new intervention points and targeted physician outreach.

Largest patient and HCP databases available

Leverage the largest and most robust global databases available, refreshed weekly to maintain currency. IQVIA data covers over 300 million US patients, 92% of retail prescriptions, and 70% of HCPs.

Customer-proven to deliver results

Patients can be found via traditional statistical methods across IQVIA’s patient level prescription, diagnosis, lab, and payer data, or via state-of-the-art auto machine learning methodologies.

Unrivalled experience and expertise

IQVIA is uniquely positioned to combine our deep domain expertise with a highly consultative approach. Our capabilities are differentiated by our investment in integrating real world data, transformative technologies, predictive analytics, and healthcare expertise.