Overview

IPA – Software de Precificação is a cloud-based pricing automation solution developed by InfoPrice that enables retailers and wholesale chains to define, monitor, and apply pricing strategies based on margins, competitor data, demand forecasts, and supplier negotiations. The platform allows centralized governance of pricing rules, clusters of stores, and multi-channel operations, integrating with ERPs to automatically send new price values—reducing manual work, maintaining competitiveness, and enhancing profitability.

Features and Capabilities

• Pricing rules & limits: The system allows users to define margin-based or competitor-based rules, establish acceptable price limits, and apply them across individual stores or clusters of stores.
• Supplier negotiation module: Users can simulate ideal purchase cost scenarios, understand the impact on margin and competitiveness, and record negotiation history.
• Demand forecasting & simulation: The platform includes forecasting tools to simulate how price changes affect sales volume, margins, and inventory performance.
• Competitor price monitoring & analysis: IPA enables continuous review of competitors’ pricing before applying changes to ensure strategies remain competitive.
• Promotional & campaign pricing: Users can manage promotional pricing by selecting stores and products, defining parameters, and tracking campaign performance.
• Analytics & KPI dashboards: The system provides visual dashboards to monitor key metrics such as profitability, sales performance, and competitiveness by region or product category.
• ERP integration & automation: IPA integrates with various ERP systems and automates the distribution of approved prices, minimizing manual processes and errors.
• Scalability & governance for multi-store operations: The platform supports pricing governance across multiple locations, store clusters, and large retail operations with centralized control.