Interakt is a SaaS platform developed by Jio Haptik that enables businesses to manage customer interactions, sales, and support through WhatsApp using the official WhatsApp Business API. It acts as an all-in-one CRM, campaign management, marketing automation, and sales channel tool, allowing organizations to convert product inquiries into customers, recover abandoned carts, send order updates, and engage users with personalized campaigns. Interakt provides a dedicated WhatsApp number, multi-agent support, and a collaborative team inbox for efficient query resolution. The platform supports proactive messaging, automated workflows, and analytics for tracking business KPIs, agent performance, and campaign effectiveness. Interakt is designed for small and medium businesses seeking to streamline communication, drive sales, and improve customer engagement through conversational commerce.

Key Features

WhatsApp Sales Channel Sell products and services directly via WhatsApp.

• WhatsApp catalogs and carts for product discovery and purchase
• Order placement and updates through chat

Multi-Agent Team Inbox Collaborative support for customer queries.

• Assign chats to agents using a single WhatsApp Business number
• Real-time conversation management

Personalized Campaigns & Automation Engage customers with targeted messaging.

• Bulk personalized campaigns and automated notifications
• Abandoned cart recovery and order alerts

CRM & Customer Interaction Management Centralized management of customer data and conversations.

• Track inquiries, orders, and support tickets
• Integrate with business systems for seamless workflows

Analytics & KPI Tracking Monitor performance and optimize operations.

• Track agent response times, campaign effectiveness, and resolution rates
• Business dashboards for actionable insights

Self-Service Experience Empower customers with knowledge base and mobile optimization.

• Searchable articles and community forums
• Mobile-optimized support and personalization

Benefits

Increased Sales Conversion Streamlines the buying journey and recovers lost sales.

• Direct product discovery and purchase on WhatsApp
• Automated follow-ups for abandoned carts

Improved Customer Engagement Personalized, real-time communication boosts satisfaction.

• Higher message open rates and engagement
• Proactive messaging for timely updates

Operational Efficiency Centralizes support and sales workflows.

• Reduces manual workload with automation
• Enables multi-agent collaboration

Scalability for Growing Businesses Handles increasing chat volumes and supports multiple users.

• Suitable for SMBs and enterprises
• Flexible campaign and support management