Bombora is a data platform specializing in B2B intent data. Its flagship product, Company Surge®, aggregates and analyzes research activity from over 5,000 B2B content sites, identifying companies that are actively researching relevant topics. This allows sales and marketing teams to prioritize accounts showing strong buying signals, personalize outreach, and optimize campaign strategies. Bombora’s data is sourced ethically through a proprietary Data Cooperative, ensuring high quality and privacy. The platform integrates seamlessly with leading CRM, marketing automation, and advertising tools, supporting full-funnel activation from lead generation to customer retention.

Key Features

Company Surge® Intent Data Identifies companies showing increased research activity on specific topics.

• Tracks 16,000+ intent topics across 4 million domains.
• Uses AI and machine learning for accurate surge detection.

Data Cooperative Aggregates data from 5,000+ premium B2B content sites.

• Provides exclusive, publisher-sourced data.
• Ensures high data quality and compliance.

Flexible Integrations Seamlessly connects with 60+ sales, marketing, and advertising platforms.

• Supports CRM, ad tech, and martech tools.
• Enables activation in DSP and SSP platforms.

Account Prioritization Ranks accounts by intent signals for targeted outreach.

• Helps identify new market segments and greenfield opportunities.
• Focuses resources on high-conversion prospects.

Event and Content Personalization Enables precise targeting for events and campaigns.

• Personalizes content based on buyer stage and research behavior.
• Filters by location and trending topics.

Proprietary Analytics Models Applies advanced models to detect surging interest and buyer journey stage.

• Distinguishes between normal and elevated research activity.
• Supports full-funnel go-to-market strategies.

Benefits

Accelerated Revenue Growth Shortens sales cycles and increases pipeline efficiency.

• Prioritizes leads most likely to convert.
• Reduces wasted sales and marketing effort.

Improved Campaign Performance Enhances targeting and personalization for higher engagement.

• Delivers ads and content to in-market audiences.
• Optimizes channel selection and timing.

Customer Retention and Expansion Monitors existing customers for new needs or churn risk.

• Supports upsell and cross-sell opportunities.
• Increases customer satisfaction and loyalty.

Data Privacy and Quality Ensures ethical, publisher-sourced data collection.

• Protects individual privacy by focusing on company-level behavior.
• Maintains high accuracy and compliance standards.