Intent xChange is a unique global marketplace designed for privacy-safe insights, providing access to a world of data. The platform allows users to safely monetize their data by contributing it to the xChange, access anonymized insights through Market Explorer, or empower their Insight Makers to create new data-driven insights. It addresses the limitations of first-party data and traditional quantitative research by offering potent third-party insights that unlock stronger brand performance and enable effective targeting strategies through a simple interface. With consistent insights available globally and a potential reach of over 1.5 billion adults, strategies can be executed at various levels. Users can explore enriched consumer datasets covering lifestyle, life stage, purchase history, intention, socio-demographic, and geospatial data, created by a community of Insight Makers and leading data science companies. The platform's AI Analytics Platform generates human insights from complex behavioral data streams to accurately predict customer preferences and actions.

Features & Benefits

• Global Marketplace for Insights: Provides access to privacy-safe insights from a worldwide data marketplace.
• Data Monetization and Access: Enables users to monetize their data and access anonymized market insights.
• Enriched Consumer Datasets: Offers datasets with lifestyle, purchase history, intention, and socio-demographic data.
• AI-Powered Analytics: Generates human insights from complex behavioral data to predict customer actions.
• Global Reach and Scalability: Supports strategies at global, regional, and local levels with a reach of over 1.5 billion adults.