Intent data provides insights into potential customers' interests, needs, and purchase intentions, enabling go-to-market (GTM) teams to improve lead qualification, personalize marketing campaigns, and optimize sales strategies. By leveraging intent data, teams can better target, engage, and convert potential customers. RocketReach partners with Foundry, utilizing AI and machine learning, to deliver intent data within the RocketReach platform. This integration identifies surges in intent before prospects engage directly, using keyword topics that reflect the intent of the Ideal Customer Profile (ICP), such as product areas and company names. Foundry's intent data enables marketing and sales teams to understand accounts and leads through multi-source data, including Foundry’s proprietary data co-op, public digital signals, and events data. Users can build target account lists by filtering companies based on subscribed topics and Foundry’s signal score, accessing data directly in the RocketReach app, downloading company data as CSV, and syncing data with their existing tech stack. The intent data is collected from GDPR-compliant sources, ensuring data privacy and security.

Features & Benefits

• Identify In-Market Buyers
  • Identifies companies actively searching for solutions.
• Enhanced Targeting
  • Improves targeting accuracy by focusing on companies with demonstrated intent.
• Improved Personalization
  • Enables personalized messaging at every stage of the customer journey.
• Streamlined Sales Funnel
  • Accelerates the sales pipeline with reliable data.
• Competitive Advantage
  • Provides a competitive edge by identifying leads early in the buying process.
• Revenue Growth
  • Supports revenue growth by optimizing GTM strategies with intent data.