IntelliMARKET provides strategic marketing services tailored for energy efficiency and smart grid programs, focusing on customer engagement through multi-channel campaigns. It combines expert program design with creative marketing solutions to help utilities meet energy conservation goals effectively.

Key Features

Program Design & Strategy

• Develops customized marketing strategies for energy conservation initiatives.
• Aligns campaigns with regulatory requirements and utility objectives.1

Multi-Channel Marketing Execution

• Deploys print, digital, and community outreach campaigns.
• Targets residential and commercial participants for demand response, time-of-use pricing, and energy efficiency programs.1

Participant Recruitment

• Uses data-driven methods to boost enrollment rates.
• Provides educational materials to simplify complex energy concepts for customers.1

Benefits

Risk Mitigation

• Reduces compliance risks by ensuring programs meet mandated energy-saving targets.
• Leverages decades of experience from Fortune 100 marketing experts.1

Customer Satisfaction

• Enhances engagement through clear communication and personalized outreach.
• Supports utilities in building long-term trust with participants.