Intuitive dashboards make it easy to visualize and monitor key business KPIs. HSC’s IMP can extract relevant customer-related attributes from multiple sources like the Next Generation Hotspot Solution, People Insights AI, as well as attributes from any pre-existing sources that may already have like loyalty databases, POS data, Apps and much more. 

Empower your business with monetization opportunities with a built-in platform to connect with your customers in real time. Increase the effectiveness of your marketing efforts by personalizing those engagements over their preferred channels. 

• Know Your Customers Better Analyze massive volumes of diverse data to gain meaningful insights on customer sales and preferences, understand traffic trends across locations to identify trends and make your brand more customer-centric.

• Personalized Real-time Engagements Engage at the right time and place based on customer location, profile etc., through multiple channels. Define campaigns and automate their delivery, create deeper customer-brand relationships

• Get Prepared in Advance A strong prediction engine helps retailers make accurate predictions on footfall forecasts, considering multiple factors like weather, holidays, festivals and help manage resources in advance.

How It Works The platform connects and correlates varied data sources, either from HSC’s suite of solutions or pre-existing systems in the business ecosystem. 

The platform is hosted on the cloud and is enabled with Kubernetes for orchestration. The data collected in data receivers go through the big-data pipeline for processing. Analytics jobs are responsible for data aggregation on an hourly or daily basis for different insights. 

IMP can also work with other 3rd party systems like ad-servers for 3rd party ads or digital signage for in-premise group promotions.