Overview

Firstup’s Intelligent Communication Platform transforms employee engagement by delivering hyper-personalized messages across all stages of the employee journey. Powered by AI and deep behavioral insights, it ensures every worker receives the right information at exactly the right moment—via email, mobile, chat apps, intranet, digital signage, and more. Trusted by industry giants such as Boeing, Toyota, Hilton, and Kraft Heinz, Firstup consolidates communication channels and drives meaningful interaction and retention.

Features and Capabilities

• Personalized Employee Profiles: Synchronizes HRIS data (role, location, language, lifecycle events) to tailor content delivery.
• Omnichannel Delivery: Supports email, mobile apps, Microsoft Teams/Slack, intranets, signage, ensuring communication where employees work.
• AI-Driven Delivery Optimization: Uses machine learning to determine optimal send time, channel, and message priority to maximize engagement.
• Journey Automation: Triggers campaigns based on lifecycle events and behaviors—e.g., onboarding, promotions, learning opportunities.
• Content Creation Studio with GenAI: Drag‑and‑drop, templates, auto-translation, AI-assisted copywriting for efficient and brand-consistent content publishing.
• Embedded Productivity Tools: Integrates third-party services (PTO booking, schedules, documents from SharePoint, Box, OneDrive, ServiceNow).
• Analytics & Insights: Real-time dashboards reveal engagement trends, benchmarking, and sentiment, helping identify at-risk employees early.
• Intranet and Knowledge Hubs: Centralized hubs with interactive feeds, pinning, expert access, and rich search across documents.
• Brand Governance & Controls: Maintains brand consistency via approved templates, role-based publishing controls.
• Third-Party Integrations: Connects with MS 365, Workday, ServiceNow, Slack, digital signage systems for unified communications.